Watch Live as Porsche Unveils New 991 Targa
Porsche is kicking off 2014 with a spectacular world premiere at the North American International Auto Show (NAIAS) where it will introduce for the first time the new Porsche 911 Targa. The sportscar combines the design of a Porsche original with innovative technical solutions to create a modern classic.
The Porsche 911 Targa is making its debut in Detroit at the press conference on Monday, January 13 at 11:45 at the Porsche stand in Wayne Hall 1. The conference will be broadcast live online http://www.porsche.com/detroit.
A unique design and sophisticated equipment are also a key feature of a second world premiere to be revealed by Porsche in Detroit: the Cayenne Platinum Edition. The special series exclusively comprises the conventional Cayenne models with six-cylinder engines and offers popular equipment options as standard. The series is also distinguished by numerous detailed paint finishes in Platinum Silver Metallic and other features.
In the USA, Porsche is continuing on its path to success with the introduction of new models. The USA remains the largest market for the company, and 2013 saw Porsche sell more than 40,000 units in the region for the first time: Porsche delivered a grand total of 42,323 vehicles to customers in the USA last year (an increase of 21 % on 2012). Porsche sold more than 10,000 iconic 911 sportscars in total, representing an increase of 22 % on 2012. The successful Cayenne model range also maintained its popularity in the USA in 2013: With 18,507 units sold, the SUV also achieved an increase of 19 %.