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Porsche Voted “Coolest” Brand in The United States

March 26, 2010 by  
Filed under Latest News

ATLANTA – March 25, 2008 – Kelley Blue Book (, a leading provider of new- and used-car information, announced today that Porsche has won three 2010 Brand Image Awards, including Coolest Brand, Best Performance Brand and Best Exterior Design – Luxury Brand. Porsche garnered more awards than any other brand this year..

The 2010 Brand Image Awards are based on consumer data collected by Kelley Blue Book, which surveys more than 12,000 shoppers a year via its Brand Watch Study on The Brand Watch Study analyzes new-vehicle shoppers’ perceptions of brands and the factors that influence their vehicle-purchasing decisions.

“These are very important awards, because they are based on what consumers think about our brand,” said Detlev von Platen, Porsche Cars North America President and CEO. “It’s great to reaffirm that consumers have such a high opinion of Porsche, especially since it comes from Kelley Blue Book — a company consumers really trust for accurate and objective vehicle information.”

Kelley Blue Book’s Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-car buying public.

“Performance and cool have forever gone hand in hand, and Porsche’s uncompromising, laser-like focus on driver enjoyment makes its cars distinctly desirable,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and

“If you believe the marketing credo ‘perception is reality,’ then you cannot help but be encouraged about the prospects of the winners of Kelley Blue Book’s Brand Image Awards,” said Nerad. “The brands included on this elite list have convinced the car-buying public at large of the considerable virtues of their vehicles, and correlates well with success in the crowded automotive marketplace.”

Kelley Blue Book will present the awards to Porsche executives at the New York Auto Show next week, where the German carmaker will reveal its all-new Cayenne lineup and the new Cayenne S Hybrid for the first time in North America.

For more information about the 2010 Kelley Blue Book Brand Image Awards, visit

Source: Porsche Press Release
Photo Courtesy Porsche Cars, NA