Wednesday, February 21, 2018

A Porsche Hair-Dryer That Sounds Like A 911 Engine Revving & Other Interesting Designs

April 23, 2012 by  
Filed under Latest News

Recently, Porsche challenged the readers of Co.Design to create something inspired by the new Porsche 911. The design challenge called the “Porsche Next Design Challenge,” offered a grand prize of a year-long lease on a brand new Porsche 911 worth over 20K.

428 entries to the challenge were received. Everything from small appliances, clothing and furniture to luggage and buildings were submitted by designers. From the initial 428 entries received,  the top 25 were chosen.  The judges then went back and rated each entry in the Top 25 for beauty, functionality, originality, and how well they integrated the design language of Porsche. And finally, the Top 7 emerged from the vote tallies.

The panel of judges included  Jens Martin Skibsted, cofounder of the design firm KiBiSi as well as the high-end bike company Biomega; Dror Benshetrit, founder of Studio Dror, which has designed everything from luggage to sneakers to lounge chairs, for clients including Puma and Cappellini; and Grant Larson, Porsche’s exterior designer, who has been the mind behind Porsche’s most important brand extensions of the last two decades, the Boxster and Panamera, and has also led designers for the Carrera GT and the 911 Carrera and Turbo.

The Top 7 entries are shown here. These designs impressed the judges with their imagination, beauty, and alignment with the Porsche brand. Our Favorite was the hair-dryer by Junggi Sung which immitates the sound of  a Porsche 911 engine revving when in use. Other designs include a Porsche flashlight, a removable power source, Loudspeakers, an ice-boat and a 911 contoured dwelling.



Each one of these top 7 entries will have three weeks to refine their designs, based on the feedback from the judges.  Co.Design  will reveal those reworked entries on May 14, and then we get to vote on our favorite. Finally, on May 21, the grand prize and people’s choice winners will be revealed.

Source/Photos:  Fastcompany – Co.Design